Building a YouTube subscriber base is an essential part of any video marketing strategy. Your subscribers are your core audience on the platform, and they’ll be among the first to know when you upload new content. Additionally, videos with a higher number of subscribers tend to show up more prominently around the YouTube platform, including in search results and on the YouTube homepage. While the difference between subscribers and views may seem minor, there are a number of reasons why it’s important to strive for more subscribers. Aside from being an indicator of how engaged your audience is, more subscribers can lead to more monetization opportunities through the YouTube Partner Program. The easiest way to grow your YouTube subscriber base is by creating quality content that people will want to watch. This can be anything from entertaining videos to informative how-tos. It’s also important to promote your YouTube channel across other platforms, like social media and online ads, so that more people can discover your videos and hit the subscribe button. Another great way to get more subscribers is to encourage them in-video. This can be done by using a clear call-to-action at the end of your videos, urging viewers to subscribe. By placing this call-to-action close to the end of your videos, you’ll ensure that viewers aren’t distracted by other content or forget about it altogether. By combining this method with features on YouTube that make subscribing a breeze (like end screens and branding watermarks), you can significantly increase the likelihood that your viewers will take action. You can also increase your YouTube subscriber base by grouping your videos into playlists. This makes it easier for viewers to keep watching your content by automatically jumping into the next video in the series without having to manually click on and start another one. This will help you keep your viewers on your channel longer, and it’ll also let them see that you have a lot of quality content to offer. Finally, you can also encourage your subscribers to share your videos by offering them incentives. This can be in the form of free e-books, exclusive swag, or even free months-long trials for your services. Just make sure that you’re able to deliver on these promises, otherwise your audience will lose faith in your brand. One thing to avoid is buying YouTube subscribers or viewers, as this can damage your reputation. Purchasing fake subscribers will inflate your subscriber count, but it won’t be engaging for your audience and your metrics will suffer as a result. Moreover, this practice violates YouTube’s guidelines and can lead to a penalty against your account. To avoid this, use a tool that verifies your YouTube subscribers’ identities. This will prevent any fake or bots from inflating your viewership numbers.