How important is email marketing to your business in 2022? Do you need the best marketing software?Your marketing campaign’s success can be greatly impacted by choosing the right email marketing service.This article aims to review and compare the 7 best email marketing services for small businesses.
Why You Choose the Best Email Marketing Software?
The cost-effectiveness of email marketing is one of the most important marketing factors for small businesses. According to the Direct best email marketing software Marketing Association, in America, email marketing results in a 4300 percent return on investment (ROI) for businesses. It is easy to use, gives you complete control, and provides a direct channel to communicate with your customers.
Still unsure about email marketing? Here are 6 reasons why building an email list is so important today. Choosing the right email marketing software is extremely important since these are the ones responsible for making sure your emails are actually delivered.
How to Choose the Right Email Marketing Tool?
You should be able to create high-performance email newsletters using an easy-to-use interface (preferably drag-and-drop) with a good email marketing service.
You should be able to easily send bulk targeted and personalized emails without doing a lot of work. Marketing automation is what you’re doing. In addition to that, your email marketing service must make it easy to organize your contact list, segment users into groups, and track your email marketing campaigns.
The most important thing is that a good email provider will make sure that your email campaigns do not wind up in spam. To conclude, let’s take a look at some of the most popular email marketing services and how they stack up against one another.
- Constant Contact
The company is one of the largest and fastest-growing email marketing providers in the world. In addition, it is the easiest and most beginner-friendly email marketing service.
Management of email lists, contacts, email templates, the marketing calendar, etc., is easy. You can send unlimited emails with each account, track and report on your campaigns, use free image libraries, integrate Facebook ads, and integrate Shopify stores.
You can also send targeted emails with their Email Plus accounts, which come with powerful features like email automation, drip campaigns, surveys and polls, coupons, and subject line A/B testing.
- SendinBlue
Business owners can market their products using SendinBlue’s SMS and email marketing software. Their email marketing platform is among the fastest-growing in Europe.
This is a platform that is extremely easy to use and has excellent tools for creating beautiful and highly engaging emails. They have a simple drag and drop email editor that is perfect for beginners with no experience in email marketing
SendinBlue’s marketing automation tools include beginner-friendly features for sending transactional emails, creating workflows for automatic follow-up emails, and segmenting users. Their AI algorithms can also determine the best time to send bulk emails, ensuring the highest delivery rates.
They offer a free account that includes unlimited contacts. The free plan allows you to send up to 300 emails per day, but every one of them will be branded. The paid plans start at $25 per month for Lite. SMS can also be added to your account, but the pricing will depend on the amount of text you send.
- Drip
Email marketing platform Drip is ideal for eCommerce, bloggers, and digital marketers. It offers a range of tools for marketing automation, sales funnels, and personalization.
They offer seamless integration with WordPress, WooCommerce, and other popular website builders. Your website can be configured to display pop-ups or opt-in sign-up forms to capture more leads.
The key difference between Drip and the competition like Campaign Monitor is its smart marketing automation tools, split testing features, list groups, and drag-and-drop automation workflow builder. These features help you reach targeted customers on your email list to increase sales.
Drip has several support options, including live chat, webinars, automation training, free guides, and excellent documentation. Drip lets us use smart eCommerce marketing automation to reach out to every customer on a personal level while sending bulk emails.