Search engines are flooded with questions about cars every day. You have answers to people’s questions about auto repair, maintenance, and buying tips as an auto mechanic. You want to share your expertise with this huge potential customer base searching for information, services, and answers. How can you do so? Blogging is an excellent way to connect.
A blog is an effective way to build a relationship with customers and increase your website’s search engine rankings. According to studies, small business websites with blogs generate 126 percent more leads. Search engines rank your website Auto repair west Los Angeles based on fresh and engaging content when people ask questions like “what is the best way to fix a flat tire” or “when should I change my oil?”. Search engine results can be rocketed to the top when you have a blog. Check out these six blogs to get your creative juices flowing if you don’t know where to start.
The Humble Mechanic
The Humble Mechanic shares his passion for Volkswagens with fellow car lovers in his blog. He offers both professional and enthusiast content. In addition to sharing his favorite repair shop software, he provides beginner tips on toolboxes and flat tire repairs.
Video and podcast episodes are also available on The Humble Mechanic. He also enjoys answering reader questions through fun and engaging videos. This site is a great example of adding personality to your content and using video to enhance its SEO value.
DIY Blog by Advance Auto Parts
It might seem strange that an auto repair shop would teach customers how to fix common car problems by themselves. Advance Auto Parts answers the questions customers ask on its website through its blog. Beginner-friendly articles are featured in its blog, such as “Why Doesn’t My Window Work?” or “My Car’s Making a Noise.” This positions the company as an industry leader, so it’s the place to go when problems arise.
There are also other sections of the blog that cover a wider range of topics. You will be able to learn about the latest automotive technologies, auto racing, and even road trip tips. We provide winterizing tips and recommendations for snow chains during the cold months. Offering a variety of topics ensures that customers in every stage of the buying journey find valuable something and assist your shop in meeting its goals.
Girls Auto Clinic
Do you consider yourself a “shecanic”? Girls Auto Clinic is an award-winning blog for women. Our founder, Patrice, observed that many of her female friends experienced anxiety when it came to purchasing a new vehicle. Many resources were dominated by men and didn’t address her concerns with the auto industry. After becoming frustrated with the process, she enrolled in an auto mechanic school.
When it comes to buying a car, Patrice uses her fun, exuberant personality to ease concerns. The expert gives tips on how to get the best deal and guides women through the sales process. The DIY maintenance videos show you how to polish your headlights or prepare your car for winter. In addition to her blog and plans to upend the industry, her TED talk highlights her blog. Establish an authentic voice for your blog and say something unique to stand out by following Girls Auto Clinic’s lead.
Another excellent example of how you can inject personality and humor into a blog is Car Talk. You’ve probably heard of Car Talk if you’re a car freak. Car aficionados Tom and Ray discuss cars on NPR every week during a one-hour segment. As much as they care about vehicle safety, these two car enthusiasts love bad jokes.
Use your blog to share interesting, fun, and off-the-cuff information with your customers that you may not have time for at your business. As they discuss the dangers of hand-me-downs, they employ humorous titles such as “I Don’t Want to Take My Parents’ Crown Vic to College”. A full listing of the “25 Ugliest Cars in History” can be found in another article. Make sure you’re interested enough in your blog posts that you’d read them for fun. That will always provide you with an answer.